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UPCOMING PHOTO ART BOOK CELEBRATES
360 DEGREES OF KINDNESS


Visionary photographer Yanick Déry and creative art director Fang Fang have conceived a simple way to realize their goal of raising 41 million euros for various charitable foundations across the globe: inspire generosity.

“The idea was to create a book that would inspire people to give,” explains Déry. “We use past donors to inspire others to do the same.”

The pair is assembling a unique book entitled The Photo Art Book 360 that strives to put a human face on the concept of charity. Their aim is to give an artistic and personal touch to goodwill, which is so often associated with anonymity, or tax-write-off corporate donations. Each page of the book will be devoted to an individual who has pledged money to a charity of their choice. Further, each page is assigned a different value on a sliding scale and divided according to how much the contributor wishes to donate.

People are motivated by all kinds of different factors, and almost everyone has certain issues that they hold very close to their hearts. 360 is a way to highlight important causes by showcasing some of the people who, for one reason or another, have been affected. It promises to be a one-of-a-kind almanac of philanthropy, illustrating issues across the world and the people to whom they really matter.

Have you lost a loved one to an as-yet-uncured disease like certain cancers, or AIDS? Are you worried about global warming or another pressing environmental crisis? Are you moved by the thought of third-world children born into a life of hunger and struggle? This as-yet-unfinished project is a great way to contribute money to your cause of choice while also raising public awareness. If you feel compelled to make a difference in a novel and creative way, the opportunity to be part of this book is not something that you will want to miss out on.

For more information, visit thephotoartbook360.com


Written by: EVAN MILLAR
Photography by:
YANICK DÉRY
September 13th, 2010

PhotoArtBook360